Pit Viper Is the Event
A sunglasses brand built on fun, personality, and loud color needed a physical footprint that matched its energy — and found it in a tent that became an instant event landmark.
Pit Viper isn’t just an eyewear company — it’s a lifestyle brand rooted in fun, personality, and unapologetically loud expression. Founder Chuck Mumford started the brand in 2012 with a singular mission:
Bring fun to the world — and put a smile on people’s faces.
That ethos drives everything:
• The color choices
• The irreverent personality
• The community
• The product experience
• The event presence
Pit Viper isn’t selling sunglasses.
Pit Viper is selling a way of living loud.
A Bold Event Footprint
For a brand that thrives on energy, humor, and eye-popping color, the event setup couldn’t be generic.
Pit Viper needed:
• A tent that stops people in their tracks
• A visual identity that matches their bright, loud aesthetic
• A setup that feels like an extension of their personality
• Something simple to produce and consistent to scale
• A way to create an instant landmark at any event
In Chuck’s words:
“For us at events, we always go with bright, loud colors because it’s in our ethos — we’re trying to have fun.”
The challenge was finding a setup that could keep up with Pit Viper’s energy.
Chuck Mumford, Owner / Founder at Pit Viper
A True Brand Extension
Pit Viper found the answer in custom-branded tents — but more importantly, in the freedom to go all-in on color, visibility, and personality.
These weren’t standard event tents.
They were Pit Viper installations.
• Big, bold prints
• Maximum color saturation
• Seamless branding coverage
• High visibility from every direction
• A physical expression of the brand you couldn’t miss
It wasn’t about blending in.
It was about creating a Pit Viper zone.
THE Experience
Pit Viper’s event presence became more than a booth — it became a place people wanted to be.
The bright colors, loud graphics, and unmistakable visual language created:
• A natural gathering point
• A standout destination in any event footprint
• A perfect backdrop for photos, community moments, and brand expression
• A consistent “home base” for the Pit Viper personality
Chuck put it simply:
“To have a tent with the biggest, brightest colors we can have… the LookOurWay tents give us all the branded experience we want.”
The tent didn’t just house the brand.
It amplified it.
Bold Energy Built to Last
Pit Viper doesn’t whisper. The presence had to hit just as hard — without turning setup, logistics, or execution into part of the spectacle.
What showed up was a clean, fast-moving foundation that let the brand be unapologetically loud. Every detail felt intentional. The space carried the same wild confidence Pit Viper is known for, while quietly doing the work of holding everything together.
It wasn’t built for a one-off moment. It was something sturdy enough to come back out, adapt, and keep pace wherever the brand shows up next — no extra noise required.
“A simple one-stop shop — and we’re able to accomplish all these branding goals.”
Fun Visibility
Across outdoor events, festivals, and sports activations, the Pit Viper presence consistently delivered:
• Instant brand recognition
• Crowd magnet effect
• High photo/social engagement
• A cohesive event identity
• A consistent, scalable physical footprint
Most importantly:
The brand’s core ethos — fun — became something people could walk into.
See More Brand Stories
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