Party Shirts Brings the Pattern — and the Crowd Follows
From stretch tech shirts to giant inflatable versions of themselves, Party Shirt International brought its vibe-driven brand to life with loud visuals, wild creativity, and immersive event presence.
PParty Shirt International was built around one core belief:
Life is better when you make it fun.
Founded in Salt Lake City and Portland, the team creates the original stretch tech party shirt, designed for everything you love doing - riding, adventuring, hanging with friends, and spreading good vibes everywhere you go.
Chief of Parties Jack Stauss sums it up perfectly:
"Bright colors, bring up the vibe, get outside, ride around with your friends and love life."
PThe brand’s identity lives in its patterns - bold, colorful, head-turning, unapologetically loud.
The next challenge?
Bring that same energy into real-world event spaces.
Patterns Become an Immersive Event
Party Shirt isn’t subtle, and their event booth couldn’t be either.
They needed:
• A tent that stops people in their tracks
• A visual identity that matches their bright, loud aesthetic
• A setup that feels like an extension of their personality
• Something simple to produce and consistent to scale
• A way to create an instant landmark at any event
Pattern-driven brands require a canvas.
Party Shirt needed a massive one.
Jack Strauss, Party Shirt Chief at Party Shirt
Branding Seen From Across the Festival
Party Shirt took every pattern, color, detail, and visual signifier that defines their shirts — and turned it into a fully immersive booth.
Tents, flags, tablecloths, signage… all wrapped in signature Party Shirt designs.
Jack describes it better than anyone:
"We’re able to take the patterns that turn heads — make people stop and say ‘whoa’ — and slap them onto our tents, flags, tablecloths, everything.”
The booth became a visual magnet.
A literal “look our way” moment.
The Brand Goes Next-Level
At Bentonville Bike Fest, Party Shirt debuted something wild — two new creations that perfectly captured the brand’s identity:
1. A Giant Inflatable Party Shirt
A massive, larger-than-life version of the iconic stretch tech shirt.
• Bigger than expected
• Impossible to ignore
• A natural photo magnet
• A brand artifact people couldn’t help but touch, interact with, and laugh about
Jack LOVED this thing:
"I’m not even sure what I’m going to do with it yet… but I can’t wait for people to come play with it.”
That’s the brand.
Fun first.
Strategy second.
Impact guaranteed.
2. A Wild Custom Air Dancer (aka Air Waver)
Party Shirt pitched something crazy.
LookOurWay made it real.
A custom Air Dancer built to match the brand’s colors, attitude, and energy — something that felt chaotic, funny, and wonderfully on-brand.
Jack again:
"LookOurWay took what was in our minds and on paper and turned it into this fun, crazy thing.”
The Air Dancer didn’t just grab attention.
It embodied the brand’s whole personality: weird, unique, fun, and impossible to ignore.
Pattern-First Identity Meets Playful Installations
Party Shirt isn’t a brand you learn about.
It’s a brand you feel.
The event setup reflected that perfectly:
• Loud colors → instant visibility
• Giant inflatable shirt → surprise, delight, interaction
• Custom AirDancer → movement, energy, personality
• Pattern-wrapped tents & flags → total immersion
• High-energy visuals → perfect for festivals + bike culture
Every element reinforced the same message:
Party Shirt is here to make life more fun.
Bring the Chaos to Life
(...In a Good Way)
Party Shirt came into the event with big ideas and even bigger energy.
Their patterns, colors, and playful attitude became the foundation for everything on-site — from the booth itself to the larger-than-life elements that invited people to stop, laugh, and engage.
It was:
• Immersive, pattern-driven environments
• Movement and scale that matched the brand’s personality
• Visual elements designed to spark curiosity and interaction
• A setup that amplified the designs without overwhelming them
The result wasn’t just a booth.
It was Party Shirt’s imagination made physical.
Jack’s final thought says everything:
"Something weird, something unique, and something really fun for people to come and experience.”
That’s the Party Shirt experience — now made physical.
Turning Heads and Pulling People In
At Bentonville Bike Fest and future events, Party Shirt’s setup consistently delivered:
• Crowds stopping and staring
• Tons of photos and interaction
• A booth that served as a vibe-setter
• A branded environment that felt like the shirts themselves
• A scalable, repeatable identity for future activations
People didn’t just notice the booth.
They experienced it.
See More Brand Stories
Curious how other brands brought their identity to life at events?
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