Liv Leaf Becomes a Standout Community Presence
By pairing thoughtful branding with simple, beautiful execution, Liv Leaf transformed pop-ups and markets into inviting extensions of their plant-forward mission.
Owned and operated by Amy Doucet and Heather Hilgers, Liv Leaf was built around a simple idea:help people find the right plants for their space — and make the experience feel personal.
They describe themselves as Georgetown’s houseplant concierge service, offering:
• Locally sourced houseplants and succulents
• Eye-catching planters
• Custom plant gifting (for yourself or others)
• Support for other locally owned businesses
• Community events focused on plant care and crafts
Liv Leaf isn’t just selling greenery.
They’re helping people feel more at home — with plants that fit their lifestyle.
Standing Out, Staying True
As Liv Leaf expanded into pop-ups, outdoor markets, and community events, they faced a familiar challenge for small, values-driven brands:
How do you stand out visually without losing the warmth and approachability that defines you?
They needed:
• Shade and protection for their plants
• A setup that was quick and easy to assemble
• A way to feel cohesive and professional at events
• Branding that felt welcoming, not salesy
• A presence that matched the care they put into their plants
The booth needed to feel like Liv Leaf, not just a table at a market.
Amy Doucet and Heather Hilgers, Owners at Liv Leaf
An Extension of the Shop
Liv Leaf focused on creating a clean, branded environment that could travel with them — one that felt calm, intentional, and inviting.
Their event setup became:
• A recognizable home base at markets
• A visual anchor for passersby
• A shaded, plant-friendly environment
• A space that reflected their care and attention to detail
Instead of blending in with rows of vendor tables, Liv Leaf created a presence that felt established and trustworthy — even to first-time visitors.
Simple, Calm, Welcoming
For Amy and Heather, ease mattered just as much as appearance.
Setup needed to be:
• Fast
• Stress-free
• Repeatable
• Manageable by a small team
That simplicity allowed them to focus on what mattered most — the plants, the conversations, and the community.
As they shared:
"We knew when we started doing pop-up events that we needed something to keep us cool, keep our plants shaded, and be really simple to set up."
Brand First, Community Always
Liv Leaf’s event presence worked because it reflected the same values as the brand itself:
• Calm, welcoming visuals
• Clear but understated branding
• A focus on experience over promotion
• A space that encouraged people to slow down and engage
• Consistency across every event
Rather than shouting for attention, Liv Leaf invited people in.
Let the Brand Shine
Behind the scenes, Liv Leaf found a setup that supported their goals without complicating them:
• Clean, bright printing that showcased their brand
• A structure that protected plants and people
• Design details that felt intentional
• A process that respected their time and energy
As Amy and Heather put it:
"The printing is bright and beautiful, the quality is amazing, and it’s the absolute perfect setup for us."
The result was confidence — showing up knowing their space would look good, function well, and represent the brand authentically.
Visibility Without Losing the Personal Touch
Across markets and community events, Liv Leaf saw:
• Increased foot traffic
• Stronger brand recognition
• More natural conversations with attendees
• A booth people felt comfortable approaching
• A consistent, repeatable event presence
Most importantly, their setup allowed them to keep doing what they love — connecting people with plants that fit their lives.
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