Elevate Your Business with Custom Signs from LookOurWay
Frequently Asked Questions
You can use AI generators, design generators, or a company that offers design work like the Look Our Way Free 1-hour design markup. This can help to ensure you get a quality product from a graphic designer and is scaled for quality.
It always works best to know the purpose of the business and the event so that the right signage is selected. Qualify your decision by understanding the expectation of how long the signage needs to last, what the location will be, and the overall size. Understanding your needs can help you to choose between A-Frame signs, Yard Signs, Vinyl banners, Backdrop Displays, and more. It can also help you understand whether feather flags or other promotional advertising may be a better fit.
One of the best places to utilize physical signs or banners is on empty or "white space" on a wall, door, or other flat surface. This can help ensure that you optimize high traffic flow areas to catch the attention of onlookers in a traditional method. Electronic display signage can be more difficult to pin down due to timed screens, location, fixed locations, and even the size required to get your message across. In such instances, it may be better to work with a marketing consultant to understand your target audience and the optimum time and location to work around your needs and expectations.
Some of the easiest things to reduce results with your sign placement can be:
- Poor colors and contrast - colors that clash too much can reduce overall readability and are often avoided by using layered lettering and other clean reading methods.
- Broken or damaged signage materials - Have you ever seen a billboard on the highway missing half its letters and you don’t know the name of the store?
- Lacking a clear message - Know your audience and cater to their needs. Meet them where they are and speak how they speak to others so they think ” This company gets me.”
- Poor designs and fuzzy images - The easier it is to say the quicker you can say it. Focus on simplifying the problem to expand your company's reach.
- Sign size - This is a big one, some of your viewers won’t have the benefit of time. Drivers, busy streets, and phones distract us. Think Nike “Just Do It” short and sweet.
Choose simple messaging, less is more. A few simple words rather than a paragraph will be much easier for a customer to absorb at a quick glance. Use bold fonts & contrasting colors.
Most state and local governments will have their own way of handling this. Check with your local government's commerce department to review and explore signage opportunities as many laws change from location to location. Many governments will allow you to hang signs inside a privately held building, however.
Most people refer to this as outdoor advertising. Here in the sign world we still call them signs for simplicity. Colors and materials used are often the major differences between indoor and outdoor options.
Signs can be a great tool for a business to expand its reach for anything from sales to hiring. They also commonly fall under temporary signage and will be more likely to be allowed by local or state laws as temporary unobstructed fixtures. Explore options to create real estate traction, grab attention for sales on your products and services, or tell people a message. The choice is yours with custom yard sign designs to fit any need.
Yard signs are a great, durable product that helps a company advertise a product or service year after year. Budget constraints and messaging are usually the top concerns when choosing a custom yard sign product and should be discussed during your production process.
Signs are an outstanding way to attract more customers, with some studies quoting sales increases of more than 5% after implementing signs into marketing efforts. Imagine that the sign is a worker who talks about you 24/7, 365, and only requires one payment to start converting new leads for your brand. All you need to worry about is where to place your effective and tireless new employee!
While we don't offer signs in the conventional sense, all of our products are considered non-permanent signage solutions. Whether it's a feather flag or a custom canopy tent, our products will help attract attention and boost customer engagement.
Bright and vibrant colors that don't fade are some of the best choices for easy-to-read long-lasting signage that keeps your investment worthwhile and always working for you. Working with a design team can be a great way to explore custom outdoor business signs. Some companies like our team at Look Our Way even offer free 1-hour design mockups.
A handful of options exist, and a large factor in your decision can be related to the overall cost of the sign and the printing process. Some great material choices are:
- Vinyl
- Aluminum
- Steel
- PVC
- HDU
The above are some of the top-rated and requested products that offer versatility and resilience to the elements depending on your application. We recommend working with a team that can provide you insight and expertise on which would make the most sense for your wallet and the needs of your business.
Outdoor business signs are best utilized in high-traffic or attention-grabbing areas. The front of the restaurant is a great place to hang promotional banners that utilize a call to action such as "ask us about our lunch specials" or other phrases that help to encourage conversation and discovery as customers enter for seating. On the edge of the road, near traffic stops, or alongside highways can also be a great location for general visibility with a broad range of visibility. The challenge is always in choosing the proper targeting based on the stage of their buying interest.