Product Information

& Marketing Tips

Product Information

& Marketing Tips

Return To Blog

What Is The Best Canopy for Setting Up Outside Sporting Events?

What Is The Best Canopy for Setting Up Outside Sporting Events?

If you're a food, souvenir, or drink vendor preparing for bustling sporting events, you know that finding the perfect canopy goes beyond mere shelter. It's about creating an inviting space to attract crowds and boost your business potential.

Whether you're serving refreshing drinks under the sun, offering delectable snacks amidst cheering fans, or showcasing must-have souvenirs at racing events, the right canopy can be a game-changer for your vending business.

Picture this: the sun shining brightly, the cheers of the crowd filling the air, and your delectable goodies on display, all beautifully sheltered under the perfect canopy.

This comprehensive guide is tailored for vendors like you, aiming to help you discover the best canopy for setting up outside sporting events. We'll explore various canopy types, their unique features, and how they cater to your specific needs.

Let's dive in and make your booth the talk of the town at every game, match, and tournament!

What Should I Consider Before Choosing a Canopy for a Sporting Event?

Time of Day (Heat and Overhead Sunlight)

  • Heat Protection
  • Sporting events often occur during warm seasons, exposing vendors to the sun's heat for extended periods. The heat and intensity of overhead sunlight can significantly impact vendors and customers, making it essential to choose a canopy that provides adequate sunshade and protection.
  • To combat the heat, opt for a canopy with excellent heat protection. Look for canopies with high-quality materials that are highly UV-resistant and provide effective sunblock.

    Additionally, consider canopies with heat-reflective properties.

  • Overhead Sunlight Protection
  • Without adequate protection from UV rays, the sunlight can create glare and discomfort for vendors and customers, making it challenging to conduct business smoothly.

    To mitigate the effects of overhead sunlight, look for canopies that offer ample coverage. Canopies with extended awnings or side flaps can provide additional shade, minimizing the impact of direct sunlight. They can also house a full eat-in setup on a camping trip.

    Adjusting the canopy height can also be beneficial when dealing with varying times of the day and sun angles. Lowering the canopy height during intense sunlight can provide additional shade and sun protection while raising it during cooler hours allows more air circulation.

    Prioritize canopies with effective heat and overhead sunlight protection, with features such as UPF 50+ UV protection, heat reflection, extended awnings, and mesh sidewalls.

    Weather

    We all know that Mother Nature can be quite unpredictable, especially during outdoor events. So, it's crucial to prepare for whatever she throws your way. Rain or shine, you need a canopy that can handle it all like a champ.

    In warm weather, canopies can trap heat, creating an uncomfortable environment inside the setup.

    Choose a canopy with ventilation features such as mesh sidewalls or vents. Mesh sidewalls allow air to flow through the canopy, promoting better air circulation and reducing heat buildup. Vents positioned strategically on the tent help hot air escape, keeping the interior cooler and more comfortable.

    Reinforced stitching and rust-resistant powder-coated steel frames are equally important to ensure your instant canopy stays intact during unexpected weather events.

    Additionally, higher-denier canopy fabrics with sealed seams provide an extra layer of protection against water seeping through the stitching. This feature ensures that rainwater does not penetrate the canopy and compromise the interior.

    Some canopies have built-in gutters or drainage systems that channel rainwater away from the canopy. This feature prevents water from accumulating on the canopy roof, reducing the risk of leaks and water pooling.

    For those unexpected showers, opt for a canopy with water-resistant materials to keep your products safe and dry. And if the forecast predicts gusty winds, go for a sturdy canopy with reliable support mechanisms. The last thing you want is for your booth to fly off like a helium balloon!

    Wind

    Ah, the wind—a friend on a hot day, but a foe for canopies! Don't let the breeze be the downfall of your vending setup. Consider the wind conditions at the event location, especially if you're near an open field or by the water.

    Choose a straight-leg canopy with strong legs and heavy-duty frame materials that can withstand moderate to strong winds. Some canopies even come with wind vents, allowing better airflow and reducing the chances of your canopy turning into a makeshift sail.

    Selecting a canopy with a warranty and can withstand windy conditions is crucial to ensuring the safety of your setup and event attendees. Avoid canopies with flimsy or lightweight frames, as they may be more prone to damage and instability in windy conditions.

    Many canopies come with stakes or anchor points that allow you to secure the canopy to the ground. Ensure the anchoring system is robust and includes stakes or weights suitable for the terrain at the sporting event location.

    For outdoor activities where ground stakes are not feasible, consider using sandbags, weight bags, or water weights to anchor the canopy. These options provide additional stability without requiring ground penetration. Some tents also feature a fiberglass frame and a water-resistant floor.

    Even with a sturdy and well-anchored canopy, it's crucial to exercise caution during extreme winds. If wind speeds reach unsafe levels, consider temporarily closing your canopy to prevent any risk of damage or injury.

    Visibility

    Imagine the event venue filled with bustling crowds, colorful tents, and a sea of vendors all vying for attention. In this vibrant chaos, how do you ensure that your booth shines like a beacon, guiding customers straight to your offerings?

    Visibility matters because it's your chance to make a powerful first impression. Think of it as your storefront on the event grounds.

    Hello, Instagram-worthy canopy! When your easy setup is visually spectacular, people can't resist sharing it on social media. Snap! A photo here, a hashtag there, and suddenly your booth is all over social platforms, bringing more eyes to your brand and creating excitement. Plus, it's free advertising at its finest.

    Your canopy isn't just about your logo; it's a canvas for storytelling. Use captivating visuals, colors, and designs that resonate with your brand message.

    Are you all about eco-friendly products? Show it with earthy tones and nature-inspired elements. Are you the fun-loving, adventurous type? Let your canopy shout it out with bold, lively graphics.

    Some attendees just wander around, taking it all in, and that's where you swoop in with your visually stunning canopy. It acts like a magnetic force, drawing in even the most casual stroller. They might not have planned to stop, but your eye-catching setup entices them to take a peek, and voila! You've just transformed a wanderer into a potential customer.

    Opt for a canopy with excellent branding opportunities, such as customizable banners or logo placements. Additionally, consider the height of your canopy, as a taller structure will increase visibility, allowing potential customers to spot your setup easily amidst the crowd.

    What Features Can Help Protect Event Workers at Sports Events?

    Full-Size Walls

    When it's game time and the sports events are in full swing, event workers need a sanctuary to call their own amidst the bustling excitement. That's where full-size walls step in as the ultimate protectors! Think of them as a sturdy fortress for your vending setup, shielding them from wind, dust, and the prying eyes of the crowd.

    Imagine you're serving up delectable treats or awesome souvenirs, and suddenly the wind decides to play a wild game of tag. Full-size walls come to the rescue, providing a solid barrier to protect your precious goods and creating a cozy space where you can focus on what you do best—delivering an exceptional experience for the cheering fans.

    Full-size walls offer versatility in design and customization. Customize them with your unique branding, enticing graphics, and essential information. Consider having a carry bag, carrying case, wheeled storage bag, or roller bag, as this will make transporting and storing it easier.

    Some popular colors used for full-size walls are black, white, red, and blue. You can opt to customize yours and go with your brand colors.

    Remember, a protected vendor is a happy vendor, so investing in these incredible walls of wonder will ensure your setup becomes the talk of the event.

    Double-Sided Walls

    As a vendor, it can be challenging to keep your setup intact and stay comfortable throughout the day.

    When the excitement of sports events reaches its peak, event workers need reliable features to ensure they can focus on creating an unforgettable experience for the fans. That's where double-sided walls come in.

    When sudden, unpredictable weather elements strike, double-sided walls act as your shield, keeping you and your offerings safe, rain or shine, so you can concentrate on delighting the cheering crowd.

    But there's more to these versatile walls. They are like a blank canvas, waiting for your creative touch. Customize them with your brand's personality, turning your canopy into a stunning work of art that draws fans to your booth like bees to honey!

    With double-sided walls, you can confidently face any weather challenges while making your vending setup a showstopper at the event.

    They also play a vital role in maintaining a professional and organized setup. You can create designated areas for different tasks: ticket sales, merchandise booths, or information counters. This not only streamlines the event flow but also adds a touch of professionalism that doesn't go unnoticed by the attendees.

    While ABC Canopy, E-Z Up, Eurmax, Coleman, Clam Outdoors, Caravan Canopy, and MasterCanopy have their strengths, Look Our Way's focus on quality craftsmanship and customer satisfaction makes it a standout option for sporting events.

    What Features Can Make a Canopy More Visible?

    Custom Writing

    Turn up the visibility dial with the power of custom writing.

    A canopy with custom writing exudes professionalism and credibility. Placing your business name and logo prominently on your outdoor canopy enhances brand recognition. Consider using contrasting colors that make the text pop against the canopy background, drawing attention to your brand.

    Moreover, custom writing isn't just limited to the top. You can unleash your creativity on the sides and even the back of the gazebo shade tent. Remember, your tent is your canvas, and custom writing is the brush that paints your brand's story.

    Custom writing with reflective materials or LED lights can significantly enhance visibility during nighttime events. Illuminated writing or logos ensure that your portable canopy remains noticeable even in low-light conditions, increasing foot traffic and interest in your setup.

    Flags

    Flags are like the exclamation marks of your canopy—they make a statement and draw curious onlookers like bees to honey.

    As event attendees scan the area, the flags' upward movement draws their attention, guiding their gaze to your booth.

    You can switch out flags to match seasonal events, holidays, or special promotions. Customizing flags for specific occasions adds a personal touch and shows that you are in tune with the event's atmosphere.

    Customizing flags with your business logo, brand colors, and graphics reinforces brand recognition.

    Their portability also allows you to adapt your canopy to different event locations and layouts, ensuring consistent brand visibility at every venue.

    But that's not all—flags are versatile too! You can blend different styles to match your brand's personality by incorporating teardrop or feather flags that tower above the crowd to add a touch of elegance.

    And guess what? They're not just for the daytime; consider adding LED-lit flags to shine brightly even after the sun goes down!

    Inflatable Tube Men

    Are you ready to take your sporting event setup to epic proportions of eye-catching fun? Well, get ready to inflate the excitement with a feature that's sure to turn heads – inflatable tube men!

    Inflatable tube men, also known as air dancers or sky dancers, are vibrant and animated inflatables that add a lively element to your canopy setup.

    These quirky characters are like the life of the party, making their signature dance moves and waving their arms, beckoning every passerby to join in the celebration.

    Imagine the event grounds buzzing with energy, and there you are, with a row of inflatable tube men boogying right beside your tent. It's an instant attention-grabber! People can't help but smile, laugh, and maybe even bust a move as they approach your booth.

    The air dancers also come in a rainbow of colors, so you can match them to your brand or go wild with a vibrant mix. They come in different sizes, from mini-dancers for a subtle charm to towering giants for a show-stopping extravaganza. You have the creative freedom to align them perfectly with your brand and event theme.

    Remember, their power lies in their ability to add a dose of whimsy and excitement to your setup. So, pump up the energy, inflate the fun, and let your canopy become the life of the event with these dancing darlings.

    Do You Need Assistance Choosing The Best Canopy Tents for Sporting Events?

    And there you have it—the ultimate guide to making your canopy the shining star of every sporting event! From full-size walls and double-sided protection to custom writing, flags, and inflatable tube men, we've covered the tools that will set your vending setup apart from the rest.

    But we get it—choosing the best pop-up canopy tent for sporting events or tailgates can be a tough game.

    That's why Look Our Way is here to help you.

    Do you still have questions?

    Reach out to us and let us help you create a successful and standout vending experience at every sporting event you attend.

    More Articles

    What’s the Best Canopy Tent for Wind?

    What's the Best Canopy Tent for Wind?

    What's the Best Canopy Tent for Wind?  How to Choose a Wind-Resistant Tent for Your Next Event  H...
    Read More
    How to Take Down a Canopy Tent

    How to Take Down a Canopy Tent

    How to Take Down a Canopy Tent Ever find yourself scratching your head, wondering how to take dow...
    Read More
    Best Canopy Tents for Beach Events - Tips and Considerations

    Best Canopy Tents for Beach Events - Tips and Considerations

    Are you gearing up for a street festival, a vibrant fair, or any booth-based gathering under the ...
    Read More